WHY WE DO WHAT WE DO
Decades of professional experience have been distilled into our products, and our main objective is to make the makeup side of your life as easy as possible. Colours are easy to pick, because they have all been designed to look as if they belong to your skin. The textures are easy to apply, and they stay put until you take them off. And our packaging solutions make products easy to carry — and easy to find when you need them.
FAMILY
For ELLIS FAAS, family is pivotal. The brand was founded by two siblings: Ellis and her younger brother. They grew up in a house that kept welcoming new members, where friends could always come for a play, a meal or a sleepover. Every one of them enriched the Faas family with their one-of-a-kind personality.
That's also how the ELLIS FAAS family keeps growing: we want everyone to feel at home and inspire each other, from creative collaborators and retailers to customers.
HUMAN
Makeup is tactile and intimate. It connects to the skin, the body's largest organ. That's why we always place the human at the centre.
Our Human Colours® are based on shades that occur naturally in the human body, which is why they suit each and every one of us. We love that no two people are alike, and we believe perfection is a myth. We'd rather our products leave room for the so-called imperfections and raw edges that make you who you are.
PLAY
Somewhere along the way, many of us lost the freedom to play. Overcomplicated rules made us afraid of doing things differently. Makeup should be the opposite.
We will never tell you what to do, which colours to use or which products should go together or not. Our products are built with optimum flexibility, so you can do whatever you like and wonder "what if…?". And if in the end you only fancy a bit of mascara, that's more than fine by us.
CRAFT
Our brand isn't built on a marketing concept, but on craftsmanship. We aim to make simple, functional products, so nothing stands between you and whatever you fancy doing your makeup.
At the same time, we never compromise on quality, working only with the best laboratories, the ones that share our vision. We don't bring out new products for the sake of newness, only when they complete the range from a functional perspective. We believe that's more sustainable for us, for our retailers and for our customers.